Royal Blood - Band Homework

 Merit  Level

Channels: YouTube, Spotify, Instagram, Facebook, Twitter, Pinterest (are on TikTok as well not included on my poster.)

1. What are the similarities between the channels? (e.g. what features are the same?)

All of the channels are mainstream (popular) social media channels. All of them are used for advertising of the brand/band and their music.

2. What are the differences between the channels? (e.g. what features are different?) 

The target demographic of the channels are different. For example the target age of someone on TikTok is different to that on Facebook which is different to that on Instagram. Not all allow uploads of videos or photos. 

Distinction Level

1. Evaluate the advantages for the specific artist and the release for each channel

YouTube: An advantage for uploading on YouTube is that they have high video quality and there is no limit to the size of the video you can upload any size video you want. Meaning they can upload full music videos that can be at 1080p +. 

Spotify: An advantage of releasing on Spotify is that people who listen to bands that they have toured with or that are in same or similar genres will be able to discover them for the first time. Meaning that they can gain new followers without promoting themselves. 

Instagram: An advantage of releasing on Instagram is that it is a very popular social media for music related videos, photos and accounts, meaning by advertising themselves on there they can target their ideal audience. As well as this the audience age demographic on Instagram is between 25-38 which is ideal as that is the age of the band members connoting the audience as the band members (ideal self/partner theory.) 

Facebook: An advantage of using Facebook is that it has a diverse demographic of age, nationality, ethnicity this is partly because of the diversity in content but also because it is one of the oldest social media sites. This means that they can advertise to a mass diverse audience. 

Twitter: An advantage of using Twitter is that it has a variety of different uses such as for entertainment, surveillance and personal identity, meaning it spans multiple types of device i.e., laptop, phone, tablet. 

Pinterest: An advantage of using Pinterest is that because it is a niche application most people won't think to advertise themselves on their. particularly in the music business. Meaning that the can own the market. 

2. Evaluate the disadvantages for the specific artistic and the release for each channel

YouTube: A disadvantage of  YouTube is that videos can be taken down for breach of  YouTube guidelines which can be something as minimal as not giving a warning for flashing or strobe lights (This is especially the case when they are music videos compared to normal YouTube videos.) 

Spotify: A disadvantage with releasing on Spotify is that you cannot upload photos or videos to your music. Instead there is usually only a short preview of the music behind the song title when played. Meaning that they can only achieve passive audience theory.   

Instagram: A disadvantage of using Instagram is that it isn't compatible with all software meaning it decrease their audience size. As well as this, Instagram is usually just used for entertainment and people often just use it on their mobile devices. 

Facebook: A disadvantage of using Facebook is that because it is one of the oldest social media sites, the majority of people are above the target age group that Royal Blood try and target meaning that the majority of the users will ignore/not be interested in their music. 

Twitter: A disadvantage of Twitter is the current stigma around the app due to Elon Musk's ownership of the app and his controversial decisions so far. As well as this the Meta rival 'Threads' also poses a threat due to the similarity, and Twitter uses moving away decreasing the demographic they can advertise to. 

Pinterest: A disadvantage of using Pinterest to release to is that because it is such a niche market and only used for minimal functions people using the app would most likely not be interested in being advertised to.