Unit 6 - Overview

What is your most used social media?

WhatsApp or Twitter - Phone

YouTube - Laptop

Mandatory unit for the Diploma (2 A Levels) 

Out of 60 Marks

Section A (theoretical): Ask you to demonstrate your knowledge of social media and globalisation - they ask you to name hardware, software or websites or the ways they can be used.

Case Studies - Music, Film, TV, Games, Advertising, Newspaper, Radio. 

Section A is taught by Mr Helliwell

Section B is taught by Mrs Payne.

Section B (practical): asks you to apply your knowledge and understanding and use your creativity to plan a social media marketing campaign. 

Exam command words: Identify, explain, Give reasons, refer to a case study

Criteria:

Understand the different ways how online technologies and social media products have made a globalised, connected society and how such tools are used by media producers. 

Evaluate the positive and negative impacts of social media on businesses, individual users and producers. 

Positives:

Instant access

Interconnection

Negatives:

Misinformation

Bullying/Trolling

Understand and evaluate issues surrounding censorship and regulation of social media, and the impact this has on media production and distribution. 

It's no longer media gods who are in control of producing media.

Media Gods - Conglomerates and Indies professionals in the media industry.

'Rise of The Prosumers.'

 

Investigate how media producers use contemporary social media to generate ideas, fund and plan projects with other professionals. 

Investigate how social media is used commercially to create awareness and advertise products to global audiences. 

@wbpictures

3d ago 'One week'

1d ago 'Five days' 

@barbiethemovie

Partnership with Xbox and Forza Horizon '5 Barbie retweeted' cross-promotion.