Examples of Globalisation, Online Collaboration, Moral Panic

Globalisation - 

Loki Season 2 (Marvel Studios American account) on Disney+

Disney used social media to promote Percy Jackson Series 

Online Collaboration -  Ryan Reynolds advertising his programme with Disney+

 BBC + Disney+ cross-promoting 'Dr Who'

Moral Panics - 

Rwanda #Sunackered

Rise in knife crime in teens of secondary school age in city centre schools 

Effects of children vaping

Shooting of  a  climate protester 'Murica. 

With reference to a specific 2022/3 media product - How can social media enhance the audience engagement with a MEDIA product?

Spider Man 2

Alan Wake 2

Resident Evil 4 Remake

God of War: Ragnarok

Elden Ring 

Resident Evil 4 Remake - People comparing it to the original online both positive and negative making memes as well. Such as the 'Ashley, look at me!'

Last Of Us Remake - Posting trailers, pushing snippets, BTS posts from stars, Pedro pascal, Bella Ramsay.

SMATS (Spider-Man Into The Spiderverse) Dedicated social media accounts, articles posted BTS, concept art/animation, UGC - fan out edits + created + shared, Openly hired a 14 year old YouTube animator to work an  LEGO scene in movie. 

The theory had on effect on the UK attitudes to Palestine and the sharing of information/disinformation by both groups. 

Twitter (X) - Replies to Government posts from both sides making allegations about the nature of the conflict.

Twitter (X) - Use of flags in bios and on account names to show support.

Instagram - Use of AI generated images to shame fake pics for misinformation.

Twitter (X) Article posted by right wing activist Tommy Robinson spreading misinformation about nature of Gaza/Peace marches over armistice weekend.

Users exploiting non standard characters in posts to bypass filters on social media platforms. Watermelon for Palestinian Flag.

Wikinomics

The principle of Wikinomics is that use of web/social media allows creators from around the world to collaborate on projects without occupying the same physical space.

Josh Homme (Vocalist and guitarist for QotSA) helped produce and advertise the most recent album for Royal Blood - 'Back To The Water Below.'

state regulation or censorship of media products that have occurred in the last 6 months. Be specific in noting down the nature of the control or censorship and why it look place.

1. Prison Ship £15m a month on costs UK government hiding (censorship) info available

2. Eternals, 2 LGBTQIA+ characters Saudi Arabia attempted censorship of a kiss, Saudi Arabia banned film.

3. Ofcom complaints of M&S food adverts

4. Mattel took Vietnam off of their territorial boundaries in order to change china's borders to appease their Chinese buyers meaning the Barbie movie was banned in Vietnam. 

Using your knowledge, and information from external sources. Explain how Disney+/Hulu documentary 'Welcome to Wrexham' reached prominence through social media. Cite the use/presence of any of the theories we have studied in your work. 

YOU WILL PRESENT THIS AS A RESEARCH POSTER

Crowdfunding - This is the process of using an online service (Kickstarter, gofundme) to generate funds for the production of a media product. Investors are rewarded with 'perks' from credits through to set visits, premiere seats, props etc. 

Crowdsourcing - This is the process of using a n online service such as LinkedIn to find personnel (staff, specialist practitioners) to fill roles in your production team for the creation of a media product. 

Crowdfunding examples

FRONTIER by Guillaume Singelin 

£118,101 pledged of £5,933 goal. 3,158 backers 

KELP - Shark vs Octopus 2-player asymmetrical game

pledge £39 get a standard board game

pledge £52 get an exclusive Deluxe Edition of KELP

upgraded dice, upgraded components, octopus mini plush, metal coin, embroidered bags, deluxe embossed box. 

£848,944 pledged of £8,629 goal. 14,501 backers

What are the benefits to Rockstar games of using Crowdsourcing to hire new environment designers?

 

Some of the people they hire will often be new and just starting out meaning that they will sign contracts for small salaries or just for the exposure and experience. Others will have worked for other existing companies for example such as Sumo Digital and will have pre-existing experience and skills making them just as good if not better than the employees they would already have. 

Online scheduling tools allow you to manage projects - your U6 questions are likely to be centred around the creation of media campaigns. meaning you need to reference online tools which can:

• Manage multiple diaries
• Organise Teams
• Assign Tasks
• Manage a timeline
• Set Deadlines
• Communicate changes/updates

Monday.com

Quickbase

Wrike

Trello

Why is using an online tool such as Trello or Monday.com to manage projects more beneficial than using Outlook?

Using Trello or Monday.com to manage projects is more beneficial than using Outlook because they are designed to assign tasks, and manage and set deadlines efficiently. Meanwhile Outlook can organise teams and communicate changes but is otherwise unreliable as a planning application, meaning  you would need to rely on other apps under the Microsoft conglomerate such as Microsoft Teams. 

Trello and Monday are colour coded; this is a very useful feature as it shows where each member of the team or each department is up to with their tasks. 

Monday and Trello can be used for free unlike with Microsoft which can only be used for a price. 

In recent papers, the exam paper has referenced and accepted answers based around e-sports as a form of social media (gaming).

E-Sports (or electronic sports) is a term used to describe competitive video gaming in that esports is competitive (human vs human) and usually has an engaging spectator element to it, like traditional sports.

E-sports tournaments usually consist of a amateur or professional gamers competing against one another one for a cash prize.

For example, League of Legends pits five players against another five in a virtual battle arena to destroy each others base. Whereas in shooters, like Call of Duty, Overwatch and Counter-Strike, players are pit against each other in various modes to complete an object. 

E-sports allow players in teams or competition to communicate, as well as stream their matches and competitions with audiences through platforms such as Twitch.Twitch users follow individuals (streamers), Channels or Game titles that produce their own content for consumption (prosumers.)

1. E-Sports players use electric agora (forums) to share information on matches and competitions.

2. E-Sports services (Twitch) allow a wider audience globally (globalsiation) to view matches

3. E-Sports events can be used by media professionals (game publsihers) to promote new products to a targeted audience E-sports channels (Dota 2, Overwatch, Rocket League etc.) 

4. Dedicated social media channels - Twitch - exist for E-Sports.

5. E-Sports competitions allow media professionals to engage in advertising and dialogue with a ready made target audience.

6. E-Sports followers can live chat and react to matches in real time through the steaming channels (Twitch, YouTube gaming.) 

Moral Panics:

When social media is used to circulate views which some find morally upsetting resulting in widespread concern/panic. 

Examples: Blue whale challenge, Andrew Tate, Tory 'Small Boats' Rhetoric, Trump + Bleach. 

Social media allows this to happen due to the lack of fact checking  + the rise of citizen journalism means stories/ panics are hard to spot + easy to spread. 

Wikinomics: (Tapscott + Williams) 

The idea that through online, global collaboration, products can be made better and faster. 

Examples:

• Linux Operating Systems
• Open Office
• Minecraft (before MS bought it.)

Principles:

Sharing of ideas

Non proprietary file types

Collaboration (peering)

Acting globally

Benefit to media products: Using Wikinomics Principles, small producers can create better media products through online collaboration

The Long Tail Theory:

The principle that a media product which does not initially perform well financially can do so over time given a better distribution method. 

Examples: Anchorman, Fortnite, Slade's 'Merry Xmas Everybody'

Distribution: Online streaming, VoD, MoD, GoD, + Traditional channels. 

Electric Agora:

A web utopian idea that social media can be used for the advancement of humanity by the sharing and discussion of ideas and theories in forums + Closed groups. 

Examples: Reddit, Stack Overflow, 

However: Trolls. - a user expressing an unpopular, controversial or offensive opinion  to create negative or unhelpful discussion. 

Crowdfunding: Using Web technologies to gain lots of small funds from a larger online audience to create a medium product: e.g. Kickstarter/GoFundMe. E.g. Goons Production - Francors Film. 

Crowdsourcing: Using Web technology/ Social Media to source skilled practitioners to create a media product E.g.. LinkedIn, REED, Munster, Freelancer.org

Web Technologies:

Web 1.0 - Text + Image based web pages, hard to code.

Web 2.0 - User Broadband + use of Java, etc resulted in rise of prosumer (YouTube to start) where no specific coding knowledge was needed to post online. Lead to => Social Media: MySpace, Bebo, Facebook, Instagram, Snapchat, TikTok, BeReal. 

also Globalisation - see previous notes. 

Comparative Connectives:

Words which allow comparison: 

Whereas - Facebook is not a  microblog, whereas Twitter (X) 

Conversely - Instagram is a photo + short video sharing app conversely YouTube only support video. 

• On the other hand
• When compared to
• Opposingly