Key Words -
Distribution The method(s) by which media products are delivered to audiences.
Social Media - Utilising Web 2.0+ technologies to allow users to share ideas, expressions, content via online communities.
Professional - A paid person working for a company to do a job.
Prosumer - A user of media who both PROduces + conSUMEs media.
Preamble -
The model of distribution of media products has changed wildly since the advent of Web 2.0/Social Media. Understanding this is a key idea for Unit 6
What are five differences in the use of social media between the Disney+ marketing team and the RR for 'Welcome to Wrexham' over the last month.
- Disney's account is only for advertising and promotion
- RR is more personal however it does feature some creator bias
- Disney will use the influence they already have from other shows to advertise this show
- RR will use himself to advertise this show
No comments:
Post a Comment