Social media measurement or social media monitoring is a way of computing popularity of a brand or company by extracting information from social media channels.
In other words, this is the way to see how successful social media marketing strategies used by a company or brand are. It is also used by companies to gauge current trends in the industry.
The process first gathers data from different websites and then performs analysis based on different metrics like time spent on the page, click through rate, content share, comments, text analytics to identify positive or negative emotions about the brand.
Click through rate - How many times someone has stayed on a website or how long it takes someone to read through everything.
1. Social media measurement
https://onechocolatecomms.co.uk/measure-social-media-efforts/
Explain why it is important to measure campaigns
A reason why it is important to measure campaigns is so that companies can hone their advertising to the right audience judged by the click through rate of their adverts; and also how many people who access their adverts go on to access their website. This is important because if they advertise to the right audience their advertising will be of greater benefit to them.
2. Social network aggregation
Social network aggregation is the process of collecting content from multiple social network services, such as Instagram, Tumblr, Flickr, LinkedIn, Twitter, FB
https://www.socialmediatoday.com/content/7-social-media-aggregation-tools-simplify-your-streams
Explain why social media aggregation is useful for global industries. Investigate one social media aggregator - name, what they do.
Social media aggregation is a useful method for global industries due to the fact that it allows them to target a global mass audience, thanks to the convergence of technology and Web 2.0. This means that they don't need to advertise nearly as much as they would in a print campaign due to the intense circulation such as retweets, reposts, shares, and the fact that the more likes, favourites, and saves will make the post more likely to pop up on someones feed.
1. Three Celebrities: Dave Grohl, , Sean McLoughlin (Jacksepticeye)
2. Analyse what each individual is Tweeting about - group the Tweets into:
Dave Grohl:
1. Personal
Celebrating the life and legacy of the former Foo Fighters band mate Taylor Hawkins`. Reposts: 1,866
2. Promotion of a production
New Foo Fighters Album. Reposts: 1,772
3. Political and Social Commentary
N/A
Sean McLoughlin (Jacksepticeye):
1. Personal
Celebrating the life and legacy of the former Foo Fighters band mate Taylor Hawkins
2. Promotion of a production
New Foo Fighters Album
3. Political and Social Commentary
Caleb Phelps (Oompaville):
3. Count the number of Retweets of one of the Tweets made in each category by each celebrity
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